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Judging at the Natwest Great British Entrepreneur Awards

John Stapleton is the ‘Authentic Entrepreneur’ with 30 years’ experience in pioneering new FMCG categories and establishing and growing successful consumer-led businesses in both the UK and the USA. John now actively manages an investor/Non-Executive Director portfolio contributing value-added business growth advice, guidance and mentoring to business owners.


 John has first-hand experience in start-up, early stage growth and scale-up stage businesses, having co-founded 3 FMCG businesses, building and growing each to exit. John helps design creative, practical, experience-based solutions to problems, challenges and opportunities that brand owners encounter in starting, growing and scaling their companies, across all areas of business.


In 1987 John co-founded the New Covent Garden Soup Co Ltd., which pioneered and grew the fresh soup category in the UK. On reaching over £20m revenue, Daniels PLC bought New Covent Garden Soup Co in 1998. In that same year, John co-founded Glencoe Foods Inc., to bring the fresh soup concept to the US. On returning to Europe, John established a consumer branded food consultancy and worked with a number of corporate and early-stage growth businesses across the FMCG sector in the UK, US and continental Europe.




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