Business Leader Magazine: Schoolboy Errors to Avoid When Approaching Investors

Mistakes which often result in an “I’m out” from potential Investor

So you’ve got a great idea, a great product, a great proposition. You now want to create a great business. You have ambition and you want to grow. To do this effectively, you recognise you need investment. The problem is, being “business ready” is not the same as “investment ready”.

You don’t want to let all that potential go to waste by making a few avoidable mistakes when approaching Investors or making your pitch. Here are the top 6 cardinal sins I’ve experienced over the years of early stage food and drink pitches. Avoid these and you’ll be well on the way to an “I’m in”.

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