Being prepared is the first step to securing your business' future once a crisis hits. Failing to have a plan in place could be the difference between job cuts - even the business' demise - and a long-term, bright future.
As co-founder of New Covent Garden Soup Co and Little Dish and a seasoned investor, John Stapleton is an experienced entrepreneur who places a great deal of importance on both planning for a crisis and on developing a competitive advantage for life after the crisis blows over.