Has Mondelez boosted health snacks portfolio with grenade?

John Stapleton, a food business entrepreneur who built up and sold UK brands New Covent Garden Soup Co. and Little Dish, says: “The deal makes all the sense in the world. Grenade is in the sports nutrition category for sure, but it’s actually not that healthy compared to other, admittedly smaller, brands, which are reasonably healthy. Therefore, I think Grenade can join the Cadbury/Mondelez stable without appearing that much out of place. The target audience is different – younger and more edgy – so that will work well.”