Food industry analysts suggest more companies are likely to follow Nestlé’s example in reassessing its position in plant-based protein in yet another blow for the category.
The Swiss firm’s plan to withdraw its Garden Gourmet meat-free and Wunda pea-milk brands in the UK and Ireland will no doubt have caused unease amongst proponents of plant-based alternatives. For others, it may open up opportunities in what is an overcrowded and competitive sector, with the established food manufacturers and start-ups battling for shelf space.