Bread and Jam Festival 2019

It’s already been a week since the end of Bread & Jam Festival 2019 and the positive vibes and ripples keep on coming. I’ve been inundated with follow up and messages from people I met – both old friends and new acquaintances.

This is the fourth year of the 2-day October event at the IoD and this year I really felt Jason @Visit_Planet_J and Tara surpassed themselves. The event is targeted at early stage start-ups in the food & drink industry – many are pre-revenue or very early concept stage. I find it an infectiously positive environment and love to be immersed in the excitement of this phase of Entrepreneurship. You’d probably better ask the young brands how they felt the event met their individual needs, but I for one, had a blast!

I’ve always been involved one way or another with #BreadandJamFest but this year I got really stuck in. I was part of three different events throughout Day 1 and thoroughly enjoyed them all.

First up was what Jason calls POD - Point of Difference. It’s sort of speed dating for branding! New brands have 10 mins to ask a panel of industry insiders questions about their positioning, messaging, points of difference and, ultimately, their brand. In my two-hour slot I met a wide range of pretty cool brands – most of whom had a pretty good grasp of who their target audience is (which is not always the case!). Hopefully, at least some left with a few ideas how to communicate with these audiences effectively.

Then came a panel discussion on "preparing yourself for investment". This was great fun. I hosted the panel, which was a relaxed exchange of views of what you need to do to do to get your ducks in a row before raising early-stage investment. We had a full hall and the topic seemed to go down well. Many of the follow-up enquiries I’ve had since were related to this discussion. I was joined on stage by Kara Rosen (founder of Plenish), Philippa Sturt (partner at Joelson) & Edward Carstairs GJE) and had a good old ding-dong!

 In the afternoon I sat on the judging panel for the #FutureFoodAwards 2019. This is the brainwave of  @SpecialityFood and @TheFoodTalkShow who set out to celebrate the new brands and innovations revolutionising the food and drink industry at the moment. I thoroughly enjoyed the 3 min pitches from each of the 9 category winners vying for the title of “Supreme Champion”. In the end, all of us judges were pretty convinced that this accolade should go to @get_nourished. They marry 3D printing technology (which can combine 27 different active ingredients) with personalised nutritional snacks. Really cool innovation – but not innovation for innovation’s sake – this is meeting a growing consumer need. I’m sure this will resonate with their identified target market. 

So, that was a full day… rounded off nicely with a few beers with attendees, speakers, judges and display stand owners. This event has now become well and truly established in the increasingly cluttered world of food entrepreneur events. This one stands out – for all the right reasons. Looking forward already to next year. 


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Soup tasted so much better after New Covent Garden canned the can: The Times

John Stapleton was studying for a master’s degree in food science at Reading University when he went to the meeting that changed his life. It was the late 1980s and it happened in a pub.

Over a lunchtime pint, Andrew Palmer — a London stockbroker interested in the food industry — outlined his idea for a fresh soup brand sold in a carton rather than a can. He needed a co-founder with scientific expertise and Stapleton fitted the bill.

Judging at the Future Food Awards – Speciality Food & Food Talk

I’m delighted to be judging at the Future Food Awards this year.

The Future Food Awards are here to celebrate the new brands and innovations revolutionising the food and drink industry. Brought to you by Speciality Food Magazine and The FoodTalk Show, they're giving the most exciting businesses of today a step towards success, international recognition and money-can't-buy contact with some of food and drink's most revered experts.

There are nine categories to enter, including Young Producer and Drink Innovation and entries are open until midnight on 30th June 2019.

The AXA Growth Leaders Series: The future of Leadership

Business leaders face unprecedented challenges that require a new mindset. More than ever, leaders need a growth mindset to navigate today’s talent landscape and the rapid pace of change. Tomorrow’s leaders must be more entrepreneurial and ambitious, looking to new horizons while seeking new routes to success.

In this video The Supper Club and AXA PPP healthcare brought together successful entrepreneurs and leading thinkers to share insight on how to lead with a growth mindset and build high performing teams as part of ‘The AXA Growth Leaders Series’. They discuss:

1. Why people's abilities are malleable

2. Why you need to increase your emotional intelligence

3. Why you should address mental health for you and your team

4. Why you need to be authentic and purpose driven

You will hear from:

Eduardo Briceño, Co-Founder & CEO, Mindset Works

Dr Mark Winwood, Director of Psychological Services for AXA PPP Healthcare

Adam Ludwin, Chief Visionary Officer, Captify

Tom Bradshaw, Private Banker for Entrepreneurs at Investec

Charlie Walker, Founder, Harmonic Finance

John Stapleton, Co-Founder, New Covent Garden Soup Company and Little Dish

Q&A with Angel Investor John Stapleton – The Sunday Times

Every week we talk to a business angel, one of the early-stage investors who collectively inject £1.5bn a year into British start-up companies.

John Stapleton: ‘I invest in businesses only where I think I can add value’

John Stapleton, 54, co-founded the New Covent Garden Soup Co straight after graduating from Reading University in 1987. After 11 years and with sales of £20m, he sold it to Daniels, a London-listed food company. He later started Little Dish, which makes children’s snacks, and sold that last year.

Stapleton started angel investing two years ago and backs food and drink start-ups including Capsicana, which makes Latin American sauces, and Spoon Cereals, a health food maker.

Stapleton typically funds founders with £100,000.

Why I invest
When you start your own business, you go very deep into a lot of detail — but it’s only one business. Investing gives me a breadth of experience I never had before, and keeps me in touch with the market.

Lessons in authentic leadership - London Loves Business

And planning the year ahead

So, it’s New Year again and a favourite time for many of the entrepreneurs that I mentor to set themselves up for the year ahead by planning and goal setting. Not so much New Year’s resolutions but more about self-improvement, developing new skills or improving certain qualities. I’m often asked by entrepreneurs how to be a better leader – are there any books , courses or business schools I would recommend. Successful entrepreneurs who start off with an interesting idea or concept, and grow that idea into a successful business often suddenly find themselves responsible for the personal career development of tens or even hundreds of people – something that great idea didn’t provide much training for.

I find the one quality that is too often missed, or worse, intentionally withheld, when it comes to leadership, is authenticity. All of the development books and even the world’s best business schools cannot help with the development of leadership skills if you can’t let yourself be yourself – and I learned this the hard way!

At the beginning with New Covent Garden Soup Co. I felt, at times, like a fish out of water. I almost felt, to a certain extent, I was a fake. In the very early days, I’d sit in meetings and think, ‘Who’s responsible for this particular decision?’ To my horror, I’d realise it was me! I thought ‘I can’t make these decisions when I’m not an expert in any of these topics!’ I thought it was smart to be “suited and booted” thinking this is how the leader ‘should’ dress (although I hardly ever wore a suit before).

As a trained scientist my brain was naturally wired to behave in a certain, methodical way – with decisions made on the basis of logic, research and proof points. I quickly had to unwire this way of thinking. As an entrepreneur, you don’t have the luxury to be an expert or time to work out a lot beforehand. You need to be creative, make judgements and implement very quickly!

What’s most important is that you need to provide the vision for the direction of the business and inspire everyone that you come into contact with to buy into this vision. Pretty soon, it’s no longer just you and your idea but a whole team of people that you need more than you can possibly imagine and who need to be fully engaged with and signed up to the journey.

Don’t make the mistake of thinking that all that matters is your business acumen. Everything you have experienced as a person has shaped you – not just what you learned in a suit! Your personality goes a long way. If you don’t try to leverage your personality in life you can’t really be an effective leader. As a business leader, you need to be inspirational in order to secure investment; in my world, to convince retailers and consumers to list and buy your products; to convince people to come to work for you (without the big salaries!) and the many other times you need to be able to influence people in business. To do this effectively you have to be yourself. It’s true that there are many great books on leadership but reading tips from Richard Branson or Elon Musk will not make you become them.

You can’t be inspirational by trying to be someone else. Inspiration comes from a place of authenticity. Unfortunately, what often  ends up happening is  you put yourself under so much stress by constantly trying to be someone else that it dominates  your energy. There’s enough to deal with, without trying to impose another layer that’s not natural for you. If you can understand what has shaped you, this can give you confidence to guide you to make the right decisions in your professional life. Keep calm and trust yourself.

The best example I can give of authentic leadership is looking at some of the great managers of the football Premier League. Alex Ferguson spent over twenty five years getting outrageously successful results as manager of Manchester United, setting all sorts of records which will be very difficult to surpass. However, he may even admit himself he was ‘a thug from the wrong end of Glasgow’ and his approach was to manage by fear. That worked for him and his players for a quarter of a century so you might think that’s the way to be if you want to be a successful football manager. But unless you have a personality exactly like Alex Ferguson, trying to be like Alex Ferguson won’t be in any way effective. Claudio Ranieri led Leicester City to win the Premier League from nowhere – one of the most unexpected series of results in all of sporting history!  He did this with a team of individuals with which the pundits said should not be possible. He has a completely different manner from Ferguson yet also achieved phenomenal results. He did this by being the mild- mannered person he is, appealing to the players sensibilities and inspiring them to success far beyond anything the club had ever achieved before (they were almost relegated the previous season!) or which their budget suggested they were even capable of.

On the other hand, Juergen Klopp of Liverpool and Dortmund has a gregarious, back-slapping bonhomie and displays this approach to managing elite football teams. His love of playing attacking football that is attractive to watch as well as his frank approach to interviews makes him very relatable to players and fans alike.  A different personality again but one which is highly motivational and effective – for him.

Leadership, motivation and, ultimately, success is rooted in authenticity. Without it, you won’t be successful – and you’ll break your heart trying.